I created this advert (aimed for internet sites/general promotion). I used a background to emphasise the dangerous aspect of the horror genre we decided to explore. To increase emphasise on the Horror genre, I used a font associated with gore and fear, and kept with the white/red/black colour scheme that the Scream movies use.
I also created a twitter account @ScreamTheSwede and decided to promote the account by using the hash tag #KeepRunning, which is also the strap line I created for the advert.
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