5 facts about the film industry;

• Most audiences go to the cinema during the weekend (59%)

• The most popular genre in the film industry is Animation (22%) with Action trailing closely behind (19%)
• Most UK audiences prefer USA films and most UK films are made by USA producers
• Most of the audience visits the cinema with their families and friends
• Most audiences are most likely, in London, to go to the cinema during August, January and December as these are the most popular times   with the most admissions.