Who directed the film?
The director of the film is Rebecca Johnson.
Why this story? Where is the story/idea from & why is it topical?
The story/idea is from the Samantha Joseph case which is topical because of how "senseless" the crime committed was. The director chose this part to show the more complex part of young people.
Who produced the film?
Bright Picture/ Finite Film Productions (Sarah Sulick).
How did the director find a producer for the film?
They worked on a previous film together/ they produce contemporary love films for all genres.
What was the budget?
£20,000
How did they raise the funds for the film?
Crowd funding, Grant, Corporate social responsibility filming.
How did they find the film cast?
Agencies, theatres, schools, community centres, street casting.
Who did the director collaborate with and what is the importance?
The director collaborated with many underground UK artists and urban music magazines.
What technology was used to make the film?
Camera, Computer.
What examples of cross media convergence can you find?
Rappers, RWD (Magazine), soundtrack.
Where was the film made? What's the importance?
Brixton, South London. The importance is the realism it creates for the viewer.
DISTRIBUTION
Who is the distributor for the film?
The film is self distributed.
What other films have they distributed?
Top girl.
MARKETING
Who is the target audience?
Young people/ teens (15-25) and urban adults (25+)
List the different marketing tools use to promote the film to different audiences?
Facebook, Twitter, Tumblr, Rehearsal tapes, Behind the scenes, Soundtrack, Reviews, Newspaper, Blogs, Crime prevention companies, WhatsApp, Blackberry.
How has the social inclusion aspect of the film helped to promote and market it to audiences?
It provides training, mentoring and work experience for young people so investors will buy into it, creating opportunities for young people.
Why would this film appeal to a national audience?
Because of the age group - it reaches out to young people. They can also relate to real life circumstances.
What is the role of the BFI London Film Festival in promoting the film and the film-maker?
The film was displayed to a large audience, attracting more viewers.
DISTRIBUTION
Where is the film being released?
Nationally, Locally and Internationally.
When is the film being released?
Feb 2015. 17th October 2014 Premiere.
In which cinemas is the film being released?
Picturehouse (Ritzy).
How many cinemas are screening the film?
Four.
EXCHANGE
How successful is the film to date? (Box Office)
It hasn't been released yet so figures are unavailable.
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