honey trap

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Honey Trap
www.youtube.com/watch?v=hHfCeClJEFI
he Honey Trap was directed by Rebecca Johnson.
Inspired by true events, it tells the story of fifteen-year-old Layla, who sets up the boy
who’s in love with her to be killed.

Fierce is partnering with producer Sarah Sulick and Bright Pictures to make Rebecca’s feature debut HONEYTRAP

The producer owns the production company bright pictures.

The budget was £ 20,000 this was funded by the Walcot foundation 

Funds for the film was raised through donations via crowd funding  and grant coperate social responsibility filming .

Rebecca Johnson 

The films cast was found in agencies , theatres ,schools ,community centres.

Since 2004, Rebecca has been making films with young people in Brixton through her not-for-profit company Fierce 

Productions.


Target Audience 
• Urban adults (25+), who seek out critically well-reviewed films
• Urban young people (15-25), both sexes, who relate to story and cast and listen to 
soundtrack artists

Marketing tools 
issue-led features in broadsheets as 
well as reviews. Features and reviews 
in film industry trades 
• target film and urban music blogs 
and magazines e.g. Grime Daily and 
RWD
• engage with networks focused on 
young people/womens’ issues/knife 
crime prevention
• link TOP GIRL - more than 65,000 
views and over 1000 views per week 
- with HONEYTRAP trailer
• use grassroots social networking to 
spread all of the above content 
• look at possible promotions with 
WhatsApp, Blackberry Messenger 
and other free message and 
networking services used heavily by 
young people.

Social Inclusion has helped as they offered training and mentoring as charities view this as a good thing they buy into it. 

We will cashflow the UK Film Tax Relief 
through an established discounter and will 
also seek further funding from the BFI, who 

Sarah Sulick 

supported the script’s development, as we 

near production. 

Cross media convergence is used as they used music for the film this was from Local rappers and urban music magazine RWD.
The film is sold to distributors . 
This film may appeal to a national audience because this is based on a real life story , with morals to gain and empathy to be given . 

Examples of synergy include T-shirts, stickers and posters . 

The film is being released nationwide , it will premiere at a major film festival
The film being released in 2015 
The film is being released in picture house (ritzy )
Only four cinemas are screening the film