Guardians Of The
Galaxy
|
Directed
by
|
James
Gunn |
|
Produced
by
|
Kevin
Feige |
|
Screenplay
by
|
|
|
|
|
|
Starring
|
|
|
Production
company |
Marvel
Studios |
|
Distributed
by
|
Walt
Disney Studios Motion Pictures |
|
Country
|
United
States |
|
Language
|
English |
|
Budget
|
$170
million[2] |
|
Box
office
|
$752.7
million[3] |
In
June 2012, Marvel filed eleven trademark
applications for Guardians of the Galaxy, covering a variety of
consumer
products,
from video
games
tocosmetics.
Clothing
was also created .
Doing
interviews and pre-views at comic con was vital as people at comic
contend to have a interest these thing so this was practically there
target audience so this gave them more of insight and is a vital
marketing tool.(As a avid Comic con attendee I can relate to this) .
Star-Lord’s
obsession with 1980s nostalgia, including his "Awesome Mix Vo.
1" cassette, has also served as a focal point to craft products
around.After seeing this movie I can admit Me and my friend I saw it
with listened to this and that person even brought it showing it as
a vital marketing tool.
n
June 2014, Mike Pasciullo, senior VP of Marvel Studios, described the
marketing approach for Guardians
of the Galaxy
by saying that Marvel had "built a robust marketing program for
the theatrical release that carefully integrates traditional
advertising, social media, digital marketing, strategic promotional
partnerships, organic entertainment integrations [and] publicity."
action
figures and toys along those lines were also used for marketing as
well as a subway "child meal " , which helps approach the
wider audience , gaining more hype .
Synergy
was used as they used Marvels twitter and Facebook page which is
together as one so there is a sample of synergy in that area.Mad
Engine and C-Life were partnered as the core apparel outfitters,
producing a line of t-shirts and fleece jackets, while New Era
produced headwear and hats.Hasbro produced toys for the film;
Disguise and Rubies produced the costumes; and Sideshow
Collectibles
was given charge of the collectibles.
Cross
Media convergence was used as Comic Books and Video games were made
based on the movie
|
Release
dates
|
|
The
world premiere of Guardians
of the Galaxy
was held on July 21, 2014, at the Dolby
Theatre
in Hollywood.The
film was released theatrically in the United Kingdom on July 31,
2014, and in the United States on August 1,in 3D and IMAX 3D.[
The film was released in 4,080 theaters in the United States, making
it the widest August release, breaking the five year record held by
G.I.
Joe: The Rise of Cobra
(4,007 theatres). The breakdown of venues was: 354 IMAX
screens, 3,200 3D screens, 350 large
format
screens and 240 D-Box
screens.
The
target Audience was teenagers from about 11-25 year olds , mainly
those who are intrested in comics as I explained before.I think the
wider audience was everyone I don’t think this movie was too
subjective
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