Honey Trap
Production + Exchange
The british film honey trap was directed by Rebecca Johnson. rebecca johnson chose to do a movie based on Samantha Joseph story on gang life from the female perspective. This because she wanted to take on the brixton gang life and she feels as though they aren't shown enough and that people don't understand it.
The film was produced by fierece production which is owned by Rebecca Johnson. It was a collaboration with Sarah Sulick and Bright pictures. They have worked on movies together in the past. Most of the movies they worked on were contempoary love films.
Finance was a problem for them. they alrerady had a target of £70,000 and they had already collected about £10,000 so they had to raise the rest of the money. to raise their money they had to form a crowdfunding campaign this is probably just raising awareness of the film to their audience.
they found the cast by doing street castings, going to theaters and doing audiences.
The director collaborated with underground uk artists and urban music and magazines. The film used noral and affortable hardware and software suchas cameras and computer software for editing. Honey trap used alot of mass media convergence ie: rappers, RWD magazines and soundtrakes. the film was based and shot in Brixton, south londonthis was important for them because it created realism within the audience. The movie is targeted to young people or people that are interested in or are currently involved in a similar sitution, teens aged 15-19this is because they would be at the same age range as the charaters making it easier for the audience to identify woth them and adults or aged 20+.
Distrtibution
The film was realsed nationally and locally becuase it was created and shot in Brixton however the film may have been seen in other worldwide movie festivals.
The movie is being realsed nationally in oct 2014.
It's being realsed sometime in 2015 at a few interpendent cinemas.
The realsease is resricted and it's being realsed at pricture house cinemea.
Marketing
To Market the film they used margeting tools suchas Social media; Facebook and Twitter this would benefit them becuase they can spread awareness of the film to fans of the production and others for free saving them money allowing them to use most of it on filming. They also used newspapers and blogs to also help them with their crowdfunding campaign. this creates training, mentoring and work experience for them helping gain opportunites for young people.
The film is for a National Audience it's something that just relates to the national people and it's something that they would understand becuase it's a situation that only they have experienced or know of people that have experienced it.
The role is to display the movie in front of a wide audience and to get the movie and the director and producers recongnistion.
The director collaborated with underground uk artists and urban music and magazines. The film used noral and affortable hardware and software suchas cameras and computer software for editing. Honey trap used alot of mass media convergence ie: rappers, RWD magazines and soundtrakes. the film was based and shot in Brixton, south londonthis was important for them because it created realism within the audience. The movie is targeted to young people or people that are interested in or are currently involved in a similar sitution, teens aged 15-19this is because they would be at the same age range as the charaters making it easier for the audience to identify woth them and adults or aged 20+.
Distrtibution
The film was realsed nationally and locally becuase it was created and shot in Brixton however the film may have been seen in other worldwide movie festivals.
The movie is being realsed nationally in oct 2014.
It's being realsed sometime in 2015 at a few interpendent cinemas.
The realsease is resricted and it's being realsed at pricture house cinemea.
Marketing
To Market the film they used margeting tools suchas Social media; Facebook and Twitter this would benefit them becuase they can spread awareness of the film to fans of the production and others for free saving them money allowing them to use most of it on filming. They also used newspapers and blogs to also help them with their crowdfunding campaign. this creates training, mentoring and work experience for them helping gain opportunites for young people.
The film is for a National Audience it's something that just relates to the national people and it's something that they would understand becuase it's a situation that only they have experienced or know of people that have experienced it.
The role is to display the movie in front of a wide audience and to get the movie and the director and producers recongnistion.
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