Wednesday 12 November 2014
honey trap
| S |
www.youtube.com/watch?v=hHfCeClJEFI
he Honey Trap was directed by Rebecca Johnson.
Inspired by true events, it tells the story of fifteen-year-old Layla, who sets up the boy
who’s in love with her to be killed.
Fierce is partnering with producer Sarah Sulick and Bright Pictures to make Rebecca’s feature debut HONEYTRAP
The producer owns the production company bright pictures.
The budget was £ 20,000 this was funded by the Walcot foundation
Funds for the film was raised through donations via crowd funding and grant coperate social responsibility filming .
  |
| Rebecca Johnson |
Since 2004, Rebecca has been making films with young people in Brixton through her not-for-profit company Fierce
Productions.
Target Audience
• Urban adults (25+), who seek out critically well-reviewed films
• Urban young people (15-25), both sexes, who relate to story and cast and listen to
soundtrack artists
Marketing tools
issue-led features in broadsheets as
well as reviews. Features and reviews
in film industry trades
• target film and urban music blogs
and magazines e.g. Grime Daily and
RWD
• engage with networks focused on
young people/womens’ issues/knife
crime prevention
• link TOP GIRL - more than 65,000
views and over 1000 views per week
- with HONEYTRAP trailer• use grassroots social networking to
spread all of the above content
• look at possible promotions with
WhatsApp, Blackberry Messenger
and other free message and
networking services used heavily by
young people.
Social Inclusion has helped as they offered training and mentoring as charities view this as a good thing they buy into it.
We will cashflow the UK Film Tax Relief
through an established discounter and will
also seek further funding from the BFI, who
| Sarah Sulick |
near production.
Cross media convergence is used as they used music for the film this was from Local rappers and urban music magazine RWD.
The film is sold to distributors .
This film may appeal to a national audience because this is based on a real life story , with morals to gain and empathy to be given .
Examples of synergy include T-shirts, stickers and posters .
The film is being released nationwide , it will premiere at a major film festival
The film being released in 2015
The film is being released in picture house (ritzy )
Only four cinemas are screening the film
Honey Trap
Production + Exchange
The british film honey trap was directed by Rebecca Johnson. rebecca johnson chose to do a movie based on Samantha Joseph story on gang life from the female perspective. This because she wanted to take on the brixton gang life and she feels as though they aren't shown enough and that people don't understand it.
The film was produced by fierece production which is owned by Rebecca Johnson. It was a collaboration with Sarah Sulick and Bright pictures. They have worked on movies together in the past. Most of the movies they worked on were contempoary love films.
Finance was a problem for them. they alrerady had a target of £70,000 and they had already collected about £10,000 so they had to raise the rest of the money. to raise their money they had to form a crowdfunding campaign this is probably just raising awareness of the film to their audience.
they found the cast by doing street castings, going to theaters and doing audiences.
The director collaborated with underground uk artists and urban music and magazines. The film used noral and affortable hardware and software suchas cameras and computer software for editing. Honey trap used alot of mass media convergence ie: rappers, RWD magazines and soundtrakes. the film was based and shot in Brixton, south londonthis was important for them because it created realism within the audience. The movie is targeted to young people or people that are interested in or are currently involved in a similar sitution, teens aged 15-19this is because they would be at the same age range as the charaters making it easier for the audience to identify woth them and adults or aged 20+.
Distrtibution
The film was realsed nationally and locally becuase it was created and shot in Brixton however the film may have been seen in other worldwide movie festivals.
The movie is being realsed nationally in oct 2014.
It's being realsed sometime in 2015 at a few interpendent cinemas.
The realsease is resricted and it's being realsed at pricture house cinemea.
Marketing
To Market the film they used margeting tools suchas Social media; Facebook and Twitter this would benefit them becuase they can spread awareness of the film to fans of the production and others for free saving them money allowing them to use most of it on filming. They also used newspapers and blogs to also help them with their crowdfunding campaign. this creates training, mentoring and work experience for them helping gain opportunites for young people.
The film is for a National Audience it's something that just relates to the national people and it's something that they would understand becuase it's a situation that only they have experienced or know of people that have experienced it.
The role is to display the movie in front of a wide audience and to get the movie and the director and producers recongnistion.
The director collaborated with underground uk artists and urban music and magazines. The film used noral and affortable hardware and software suchas cameras and computer software for editing. Honey trap used alot of mass media convergence ie: rappers, RWD magazines and soundtrakes. the film was based and shot in Brixton, south londonthis was important for them because it created realism within the audience. The movie is targeted to young people or people that are interested in or are currently involved in a similar sitution, teens aged 15-19this is because they would be at the same age range as the charaters making it easier for the audience to identify woth them and adults or aged 20+.
Distrtibution
The film was realsed nationally and locally becuase it was created and shot in Brixton however the film may have been seen in other worldwide movie festivals.
The movie is being realsed nationally in oct 2014.
It's being realsed sometime in 2015 at a few interpendent cinemas.
The realsease is resricted and it's being realsed at pricture house cinemea.
Marketing
To Market the film they used margeting tools suchas Social media; Facebook and Twitter this would benefit them becuase they can spread awareness of the film to fans of the production and others for free saving them money allowing them to use most of it on filming. They also used newspapers and blogs to also help them with their crowdfunding campaign. this creates training, mentoring and work experience for them helping gain opportunites for young people.
The film is for a National Audience it's something that just relates to the national people and it's something that they would understand becuase it's a situation that only they have experienced or know of people that have experienced it.
The role is to display the movie in front of a wide audience and to get the movie and the director and producers recongnistion.
Honey Trap Task - Production, Distribution, Marketing, Exchange.
PRODUCTION
Who directed the film?
The director of the film is Rebecca Johnson.
Why this story? Where is the story/idea from & why is it topical?
The story/idea is from the Samantha Joseph case which is topical because of how "senseless" the crime committed was. The director chose this part to show the more complex part of young people.
Who produced the film?
Bright Picture/ Finite Film Productions (Sarah Sulick).
How did the director find a producer for the film?
They worked on a previous film together/ they produce contemporary love films for all genres.
What was the budget?
£20,000
How did they raise the funds for the film?
Crowd funding, Grant, Corporate social responsibility filming.
How did they find the film cast?
Agencies, theatres, schools, community centres, street casting.
Who did the director collaborate with and what is the importance?
The director collaborated with many underground UK artists and urban music magazines.
What technology was used to make the film?
Camera, Computer.
What examples of cross media convergence can you find?
Rappers, RWD (Magazine), soundtrack.
Where was the film made? What's the importance?
Brixton, South London. The importance is the realism it creates for the viewer.
DISTRIBUTION
Who is the distributor for the film?
The film is self distributed.
What other films have they distributed?
Top girl.
MARKETING
Who is the target audience?
Young people/ teens (15-25) and urban adults (25+)
List the different marketing tools use to promote the film to different audiences?
Facebook, Twitter, Tumblr, Rehearsal tapes, Behind the scenes, Soundtrack, Reviews, Newspaper, Blogs, Crime prevention companies, WhatsApp, Blackberry.
How has the social inclusion aspect of the film helped to promote and market it to audiences?
It provides training, mentoring and work experience for young people so investors will buy into it, creating opportunities for young people.
Why would this film appeal to a national audience?
Because of the age group - it reaches out to young people. They can also relate to real life circumstances.
What is the role of the BFI London Film Festival in promoting the film and the film-maker?
The film was displayed to a large audience, attracting more viewers.
DISTRIBUTION
Where is the film being released?
Nationally, Locally and Internationally.
When is the film being released?
Feb 2015. 17th October 2014 Premiere.
In which cinemas is the film being released?
Picturehouse (Ritzy).
How many cinemas are screening the film?
Four.
EXCHANGE
How successful is the film to date? (Box Office)
It hasn't been released yet so figures are unavailable.
Tuesday 11 November 2014
Wednesday 5 November 2014
Key assignment 2: The Guardians Of The Galaxy
Researching Case Study 1:
The Guardians of the Galaxy film is produced by the very well known Kevin Feige. He is the president of Marvel Studios. The film was directed by James Gunn, another very well known director who has been recognized for some of his previous work such as Scooby Doo and Dawn of the dead. The budget for The Guardians Of The Galaxy was a very big budget at a whopping $170 million, as there are a lot of well known actors and actresses featured in this film such as: Vin Diesel, Chris Pratt, Zoe Saldana and many more. The technology workers put an immense amount of effort into this film with all the special effects and computer graphics that were created. This was mainly in the action scenes where there were many cool lazer effects which added excite and thrill to the action packed scenes. The marketing techniques used for The Guardians Of The Galaxy ranged from free advertisement such as their Facebook Webpage, to film trailers on YouTube and cinema displays. They even advertised it in their previous movies for further hype build up. There where also posters on public transport such as buses for example.
There are many examples of synergy with other products and merchandise that Walt Disney prepared for The Guardians Of The Galaxy such as giving families a wonderful peek of the film at Disney World and an animated series for the younger viewers. The world premiere was held on July 21st 2014 at one of the most famous Hollywood theaters, Dolby. The film was released shortly after in the UK summer time on the 31st July and 1st August in America, becoming the most smashing hit of a release since G.I Joe: The Rise Of The Cobra.
There have been many different format releases for the film, for example 3D. Here is a quote directly from the director himself where he states "Unlike many directors, I've been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it's spectacular and immersive without being silly, distracting, or overly showy." Other formats come in the form of IMAX 3D, DVD, Blu-Ray, On-demand and many more. It's quite difficult to put a specific target audience for this film as it ranges from all sorts of ages. The Guardians Of The Galaxy is a family friendly film that many people would be excited to watch. However, if we were to place a specific audience for this film, it would be those die-hard comic fans who are very involved in the comic-action genre and people who are into marvel and Disney. The wider target audience is most likely to be children as action and thrill is what appeals most to kids.
The Guardians of the Galaxy film is produced by the very well known Kevin Feige. He is the president of Marvel Studios. The film was directed by James Gunn, another very well known director who has been recognized for some of his previous work such as Scooby Doo and Dawn of the dead. The budget for The Guardians Of The Galaxy was a very big budget at a whopping $170 million, as there are a lot of well known actors and actresses featured in this film such as: Vin Diesel, Chris Pratt, Zoe Saldana and many more. The technology workers put an immense amount of effort into this film with all the special effects and computer graphics that were created. This was mainly in the action scenes where there were many cool lazer effects which added excite and thrill to the action packed scenes. The marketing techniques used for The Guardians Of The Galaxy ranged from free advertisement such as their Facebook Webpage, to film trailers on YouTube and cinema displays. They even advertised it in their previous movies for further hype build up. There where also posters on public transport such as buses for example.
There are many examples of synergy with other products and merchandise that Walt Disney prepared for The Guardians Of The Galaxy such as giving families a wonderful peek of the film at Disney World and an animated series for the younger viewers. The world premiere was held on July 21st 2014 at one of the most famous Hollywood theaters, Dolby. The film was released shortly after in the UK summer time on the 31st July and 1st August in America, becoming the most smashing hit of a release since G.I Joe: The Rise Of The Cobra.
There have been many different format releases for the film, for example 3D. Here is a quote directly from the director himself where he states "Unlike many directors, I've been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it's spectacular and immersive without being silly, distracting, or overly showy." Other formats come in the form of IMAX 3D, DVD, Blu-Ray, On-demand and many more. It's quite difficult to put a specific target audience for this film as it ranges from all sorts of ages. The Guardians Of The Galaxy is a family friendly film that many people would be excited to watch. However, if we were to place a specific audience for this film, it would be those die-hard comic fans who are very involved in the comic-action genre and people who are into marvel and Disney. The wider target audience is most likely to be children as action and thrill is what appeals most to kids.
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