Honey Trap 

Production + Exchange

The british film honey trap was directed by Rebecca Johnson. rebecca johnson chose to do a movie based on Samantha Joseph story on gang life from the female perspective. This because she wanted to take on the brixton gang life and she feels as though they aren't shown enough and that people don't understand it.

The film was produced by fierece production which is owned by Rebecca Johnson. It was a collaboration with Sarah Sulick and Bright pictures. They have worked on movies together in the past. Most of the movies they worked on were contempoary love films.

Finance was a problem for them. they alrerady had a target of £70,000 and they had already collected about £10,000 so they had to raise the rest of the money. to raise their money they had to form a crowdfunding campaign this is probably just raising awareness of the film to their audience. 

they found the cast by doing street castings, going to theaters and doing audiences. 
The director collaborated with underground uk artists and urban music and magazines. The film used noral and affortable hardware and software suchas cameras and computer software for editing. Honey trap used alot of mass media convergence ie: rappers, RWD magazines and soundtrakes. the film was based and shot in Brixton, south londonthis was important for them because it created realism within the audience. The movie is targeted to young people or people that are interested in or are currently involved in a similar sitution, teens aged 15-19this is because they would be at the same age range as the charaters making it easier for the audience to identify woth them and adults or aged 20+. 













Distrtibution
The film was realsed nationally and locally becuase it was created and shot in Brixton however the film may have been seen in other worldwide movie festivals. 
The movie is being realsed nationally in oct 2014.
It's being realsed sometime in 2015 at a few interpendent cinemas.
The realsease is resricted and it's being realsed at pricture house cinemea. 




Marketing
To Market the film they used margeting tools suchas Social media; Facebook and Twitter this would benefit them becuase they can spread awareness of the film to fans of the production and others for free saving them money allowing them to use most of it on filming. They also used newspapers and blogs to also help them with their crowdfunding campaign. this creates training, mentoring and work experience for them helping gain opportunites for young people. 
The film is for a National Audience it's something that just relates to the national people and it's something that they would understand becuase it's a situation that only they have experienced or know of people that have experienced it.  
 The role is to display the movie in front of a wide audience and to get the movie and the director and producers recongnistion.

Key assignment PT3:guardians of the galaxy film chain

key assignment PT2: the Guardians of the galaxy

Part 2:Researching into case study 1

The guardians of the galaxy

The producer of the film was Kevin Feige and he works for and is president of Marvel studios. The film was directed by James Gunn who is also a director, actor, musician and cartoonist. The budget for The Guardians of the Galaxy was about $170 million. The film stars a lot of well known actor and actresses such as: Chris Pratt, Zoe Saldana, Dave Bautrista, Vin Diesel, Bradley Cooper, Lee Pace, Michael Rooker, Karen Gillan, Djimon Housou, John c. Reilly, Glenn Close and Benicio del Toro. A lot of technology went into the making of the film most of was the special effects and computer graphics in some scenes when there’s combat involved and they’re shooting lasers. Marketing tools used to promote and show to the public was the use of free advertisement such as a facebook page, posting the trailer on YouTube and having a promotional trailers at the being of movies or shown in a pervious Marvel based movie (Thor the dark world) also posters in cinemas and public transport i.e. Buses.

Examples of synergy with other products/merchandise would have been shown by Walt Disney giving families an experience of the movie at Disney world and by having a animated series for their younger viewer t enjoy.  The world Premiere of Guards of the Galaxy was held on 21^st July 2014 at a Hollywood theatre called Dolby. The film was released in the UK during summer on 31^st July 2014 and 1^st august in America this became the widest august release breaking the record held by G.I Joe: the rise of the cobra.

The movie has been put in many formats such as 3D the director posted said  "Unlike many directors, I've been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it's spectacular and immersive without being silly, distracting, or overly showy." The movie can also be found in IMAX 3D. The DVD of the film is also in blu ray. The audience for this film is kind of hard to determine because you don’t have a distinct target audience but you say the core audience are the diehard fans of the comics that would want to view it and the  people that are fans of the marvel and Disney franchise and the wider audience is the children and their parents. 

Key assignment PT 1:film chain.

Part 1:Researching the film chain 

 Production

Production is the making process and this process a lot of planning goes into it. One of the first things that has to be sorted out before the movie is put into final edit and then sold in cinemas is finance an budget if none of that is done then the movie idea can’t be taken anywhere. Once that’s sorted out the producers start planning out the idea this involves scripting, casting, equipment, props and direction as soon as that’s done they can start filming and editing the product to be sold in cinema and ready to be promoted to the public. A list of the main film producers in America Steven Spielberg who is a well known director Walt Disney has been one of the top of producing companies for 43 years Jerry Bruckheimer Don Simpson Michael Mann James Cameron Steven Spielberg Spike Lee Tony Scott John Singleton Richard Donner Quentin Tarantino Martin Scorsese The ownership has an effect on the film chain and production because for example marvel movies have to be a certain age range of 12A and have to contain a certain amount of violence and language restriction being of the ownership of Disney. An independent production would have to find an independent distributor to form a deal and some how get half the money made. 
Distribution:


The networks of organisations get the products to the cinema and costumers for viewing and are in charge of disturbing the product to other viewing things. The producers are completely different from distributors and it’s usually another company that distributes the product. Take Guardian of the galaxy for example the producers are Marvel studios but the distributors are Disney and motion pictures. Traditional distribution would be DVD and stores like H&V, blockbusters and supermarkets that sell them. This way of distribution has been stopped or is rarely done because of more modern access to films and distribution. Newer ways of distribution would be sites like Netflix and love film where people can watch films in the comfort of their own space. Another example would illegal downloading or streaming from online sites and a more recent way would be getting movies on demand via sky resources. Film festivals exhibit up and coming movies and independent ones and it gives independent producers a chance to have their work in front of an audience and it gives other producers and directors a chance to have their work criticised and rated. Recently the Cannes film festival that took place and this was a chance for movies to be exhibit and promoted and give out awards to movies and one movie that won an award for best actor and was distributed by Entertainment One (uk) called Mr Turner and this movie is about an British painter called J.M.W Turner. Distribution dates are usually decided by when people are free i.e. summer holidays and they tend to look at when people are most likely to be on holiday or use seasonal days and event s for example the movie Horns got released on the 31st on October this was done because of Halloween and they knew that people would go out to watch the movie for the occasion. The movie wouldn’t really go anywhere because within the film chain most of the points rely on distributions to get the movie somewhere by getting the movie out there onto viewing channels. 


                                    

difference in language to cater for different countries

Marketing:

Marketing is advertising the product and interacting with people getting it publicity and more viewers within the target audience. Target audience would contain the core and wider audience. The use of free advertisements such as social media; facebook and twitter, an official website with more information and official trailers and posters, a Wikipedia page and IMbD page.  There are many ways in which a movie can advertised for instance a movie like how to train your dragon would be adverted to child by happy meal boxes. Another way would be on buses and billboards. However in other countries it’s different especially when their non- English speakingcountries posters and trailers have dubbed and changed to cater them.  https://www.youtube.com/watch?v=mw2AqdB5EVA

                                             https://www.youtube.com/watch?v=_gYh_Jb780I
these are links of a well known movie the first link has been dubbed for non-english speakers and the other link is the orginal offical trailer.

One of the ways marketing is different is by advertisements for example these posters are different from each other in language because countries. The poster on the left is from an Asian/ oriental country and the one on the right are from America or England. 

Exhibition:
People view films by online downloading or streaming, demand and sites such as: love film, Netflix and Blink box or viewing the film at the cinema. The box office is the amount of views and the money the producers and distributors receive and this is important because it allows the marketers and distributors work out how successful the movie was. By receiving box office return they could know how many people went to view the film and they can determine whether it was because of certain problems in date of release or whether it was just the movie itself. The distributors get most of the money because they were the ones that got the product there onto viewing channels. Cinemas make their money by selling refreshments like popcorn and drinks they also encourage people to go instead of watching movies at home by getting movies in 3D or IMAX. By doing exclusive release and special deals for instance orange Wednesday and winning free tickets. The Ancillary market is a non-theatrical market for feature films and is a place where you can watch films before or after ther release. Examples of the ancillary market is dvd's,digital formats,blu-ray and cable-sky.
The BFI stands for ‘British Film Institute’ and this is a charitable organisation established by Royal Charter. The BFI is to encourage the development of the arts of film and television and the moving picture all throughout UK. It encourages them and may help during distribution of films. Or by probably holding red carpets and press releases for films to give them publicity.

news review

Swede ideas

Swede Ideas

Group choices

1. White Chicks 

2. Toy Story

3. The Lego movie 

The rundown above is the gatherings 3 starting thoughts. White Chicks was a thought just to begin us of conceptualizing for more thoughts. This thought didn't generally work in light of the fact that we all suspected that perhaps the motion picture has been over utilized and props would be more harder to discover we began experiencing different comedies yet we wound up intuition against in light of the fact that we either didn't have the props or some individuals in the gathering haven't seen it or loved it. So at last we took persuasion from the Avengers Assemble swede and concocted Toy Story and the Lego film. We chose to run with The Lego motion picture in light of the fact that we didn't have any toys to do Toy Story and two individuals in the gathering had Lego so we were situated in the props area .

 

Five facts about the film industry

• The most popular genre is Animation with 22% the second most popular was Action with 19% and comedy got 14% 

• There are 162 millon copies of videos sold and sales have decreased by £2.1billlon since 2013

• 3.4 billion viewings of films are on tv this includes netflix and love film

• 12 A films are 46% of box office takings 

• The highest number of admissions is august, january and december.